Will a new wave of sustainability-first fashion brands become the industry authority?

Old habits die hard and fashion houses have a lot of old habits.

Some of the most covetable luxury brands date back to the early 1900s and a few were even founded in the late 1800s. While the century-long heritage has served as proof of quality and adding to their value today’s standards are changing. The long-standing traditions that lifted them up could their downfall if they aren’t willing to take some risks and change their ways.