What is Slow Fashion?

It’s more affordable than you’d think

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When we talk about conscious style, slow fashion is one expression that comes up time and time again. With all the different terminology and concepts in the sustainable fashion sphere, it’s easy to get overwhelmed — so what does Slow Fashion mean exactly?

The term was first adopted by London College of Fashion professor Kate Fletcher who is a researcher, author, fashion consultant, and overall change-maker. She defined slow fashion as quality-based fashion rather than time-based fashion. Meaning slow fashion encourages slower production, ethical production, and investing in quality over quantity.

Since Fletcher coined the term, Slow Fashion has become a full blow movement. It is seen as the much-needed antithesis to mass-produced Fast Fashion. With its core based upon less is more, and a strong focus on quality, it’s a foundation for conscious style.

Slow Fashion vs. Fast Fashion:

Slow fashion is inherently a more sustainable alternative to fast fashion because of its focus on keeping the garments in use for as long as possible — however, it goes further than that.